Sunday, 28 September 2014

SuperSalmond Episode 3: Startup Scotland

In the run up to the election our good friends at Startacus offered some Startup Branding advice for an Independent Scotland. Here's my contribution to their advice...

Startacus Scotland 2.014
Mission Statement: "Doing Good while Having Fun" - I think this typify's what we have achieved so far and what we showcased at the Commonwealth Games... AND to remind ourselves not to take things too seriously. 

Build on things that work: Think Differently works. Innovation, creativity and fun work. And if you had a mission statement of "Do good while having fun" Who would want a King? Surely you'd "Think Different" and want a superhero? Kings rule and conquer, superheroes defend... maybe: The Defender of Hope! And fighting for hopeless causes? The organisation that thought differently and sent a call out to misfits in the past seems to have fared alright

“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” Apple Ad

We already have the early case study with Darth Labour guy who was "Just being silly"... Yeah, lady! Silly but effective! This is an ideal candidate for Gladwells book "David and Goliath:Underdogs, Misfits, and the Art of Battling Giants"

Then there is the fact that we've suggested that Alex Salmond is the Steve Jobs of Startup politics, and what's Jobs advice to Stanford students? Stay foolish, stay hungry. I know a few foolish and (Unfortunately) hungry Scots

TagLine: The defender of Hope? We see what Edgar Guest, Seabiscuit and Jim "The Bulldog of Bergen" Brogan did to raise spirits during the depression, we saw how this brought people together, had them rooting for these underdogs and who helped out where they could.

Whether a #VoteYes or #VoteNo hope we can see the funny side of this
pre-Indyref comparison with Edgar Guests poem "Can't"
We're Already Tired and Poor... What Difference Does One More Make?
We may not be able to take in "The huddled Masses" to Scotland, but we can invite them to join us online at #The45Plus to see if we can help them, whether in some small or significant way. Whether it's banter that cheers someone up, or tech connections that leads to Scotland developing and/or benefiting from the next Linux or ODesk... or see Scots collaborating on Innovcentive type problems.

What kind of game changing ideas have people who don't have a voice at the moment got? 

But we didn't win the election, so there's no point looking at this national branding stuff right? ;) But, then again... if we had won, would we be as FREE to have as much fun as this? We can kick our message of hope off by celebrating being the underdog, "losing," and laugh in the face of adversity. And try to get the same results... just in a different way.

Super Salmond Bringing Hope

Could the benefits of SuperSalmond reverberate and perpetuate in online and offline communities, positively affecting different groups?


Which politician is a 5 & 6 year olds going to be talking about in the playground? Toyota do this by allowing kids to customise Toyotas on sites like Second Life, this affects their purchasing decisions in the future.

But this isn't an electioneering thing.This is so important that we give vulnerable young people hope! This is vitally important! Our kids future could depend on it. See Lessons in Adversity: Teaching Resiliance

As you can see I believe that resilience should be celebrated in class and used to give people hope. Maybe "The Defender of Hope" will include this and encourage collaboration and reciprocity rings in the curriculum.

Through Super Salmond, hope would became a real asset to most, although a dangerous thing for other politicians, they'd become more accountable to the people, inplemented well this could be very difficult for other politicians to combat. See Super Salmond Episode 2: The YesAlliance Strikes Back

#YesAlliance Unite  
There could be a #YesAlliance signal sent out to tell your connections that there is a new Superhero in town he's the "The Defender of Hope" he wants to know where and when hope is needed and if something is hopeless. He wants to connect the country up so that no-one anywhere feels that a situation is hopeless. He wants 

1) Everyone to be connected on his special #The45Plus network, and to know if any one is in trouble. There will be someone else in his #YesAlliance network who can help.

2) He want's hear about any Hopeless ideas and, ideally, "A Solution of Hope" from #YesAlliance Citizens. Here is just one example:

Career Advice
#SuperSalmond This Is Hopeless: Everyone who reads this post The Worst Career Advice in the World will be agreeing and nodding but, as far as I can see, no one is doing much about it! 

#SuperSalmond Hopeful Ideas: Here you go...
1) Tell every teacher to read "Are you Smart Enough to Work at Google" or "Linchpin"
2) Read "How I hire" LinkedIn series" and/or open LinkedInU pages
3) Reach out to business to establish A Saturday Medical School... for High School Students: Meet Shayna Cody (Although, again, I have made suggestions around this based on Stanford's experiences, but still awaits development Business Development Ideas for FE)

That's just one example from a member of the #YesAlliance #The45Plus Network. I am DM'ing with some extremely kind, giving #The45Plus people who are clearly very intelligent, but they don't have a platform to share their ideas... and let's face it 

The Government doesn't always get it 100% right
What if Politicians were wrong? It would never happen, Would it? 
Then there's the fact

1) IBM and others do this with their Idea Jam events.
2) The potential of #The People" Crowdsourcing solutions with policy will have a number of significant benefits.
3) That this whole #SuperSalmond series came from a 30sec connection with Brave Many

More on developing this network up in 1-2 posts time. I think you'll be impressed. No problem if people are not, it will just another unread blog post that only took me a moment.Either way it's only taken 5 mins. Whether "Small act. Big Impact" or "Small act. No Impact" it's been a quick 5 min favour.

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