You're the Founder of a Tech Startup...
Here's your market intelligenceScottish Schools Adoption of Twitter, now here's what Nancy Duarte describes as the "what is" Vs "what could be" scenarios that I can see when looking at this data.
What is...You have a product that you feel educators could benefit from. The cost is £3,000. You decide to give Scotland a try.
Over the course of 9 years, there are 740 Schools out of 2,700 who subscribe to your product... of which 8% (67 schools) no longer use the service, so may be detractors who are dismissive of your service. This factor may impede growth.
These are detractors, not because there is anything wrong with your product... but because the sector did not realise how new ideas get adopted.
The revenue is £2,200,000 over this period. At a wage of £30,000 per annum that’s 8 members of staff (That's without considering any other overheads)… Hardly an appealing proposition that's going to set the heather on fire!
This rate of growth is likely to see one of a number of outcomes, all of which leads to a lack of focus in this sector. This may include;
1) Avoid Scotland and go for larger markets (After all our neighbour has over 20,000 schools and the US X5 that number, and they ARE connected and are generally easier to deal with).
What could be...
If Scotland is easy to deal with, it will become the "go to" location for innovative startups when they are looking for a good place to roll their service out. I have also had discussions where founders have told me they could reduce their costs but up to 50% if educators were easier to reach.
Scottish Schools Adoption of Twitter and say 9 years, a free tool, with a ton of education based case studies... and 30% adoption, that's your idea of being connected? Really?
If you're a Scottish educator please follow as many of the accounts on page 4-7 as this will help put the necessary "Network Effects" in place, and we can take things from there.