Wednesday, 9 September 2015

Labouring on with #Team56? How to Rebuild Trust When It Is Broken

This post looks at how and why I've gone from SNP proponent to detractor within the space of a year. I also include some suggestions regarding how the results of the #VoteYes campaign might be replicated.

Twelve months ago today I started to write about the Independence Referendum. I was blogging in support of the SNP/VoteYes and the first post detailed why I was Getting Political About Education. During September and October 2014 I wrote over 30 posts in support of the SNP.

Using principles from the adoption of technology, I made a few predictions and assessments that proved to be accurate. Here are a few examples:
Two days after the general election I saw a tell tale sign that suggested to me that the SNP was heading for the first of Jim Collins 5 stages of decline: Hubris.

“When you are at the top of the world, the most powerful nation on Earth, the most successful company in your industry, the best player in your game, your very power and success might cover up the fact that you’re already on the path to decline. So, how would you know?” Jim Collins, How the Mighty fall

If the referendum was repeated I wonder if I would vote the same way today, I certainly would not be as supportive of a party that has squandered some fantastic opportunities because they chose to focus on playing party politics.

Now they are failing our students in education and don't appear to be supporting our educators, so I'm going to get political about education 12 months on from writing my first post in support of #VoteYes.

FELTAG and National Testing
Around the same time I started to write in support of the SNP I was questioning where Further Education Technology Action Group (FELTAG) was focusing their attention (See The Problem with FELTAG).

Today I feel that the SNP's decision to test primary school children will end up with similar challenges, and for the same reasons.

The idea of primary assessments does not appear to be very popular with educators... educators who perhaps supported the SNP and who, like me, feel that the party has not lived up to expectations.

When it comes to issues like reducing the attainment gap, getting the culture right is vital... and may not include a culture of MPs/MSPs saying "This is what we are doing... now get on with it," especially not when educators are saying "What?!... this is rubbish! We won't support this!"

There are rumblings of Scottish educators boycotting this program, meanwhile back at Westminster David Cameron is rolling out academies when the results to date are questionable (Although not in all cases as I detail in Academies... It's all about the Culture).

NB The reason I got excited about #VoteYes was because of the potential there was to improve attainment and reducing the gap, ironic or what!

All this is going on after there have been similar concerns raised with the roll out of "The Curriculum for Excellence," not to mention all the recriminations regarding the drop in literacy rates.

Something I find quite interesting is the difference in approach between the kind of collaboration with the grass roots efforts of the "Yes" campaign, compared with the top-down "This is what we are doing" dictate from Holyrood.
Image result for malcolm tucker shouting
Post Election Customer Relations? Blame me I voted Yes...
There were plenty of hearts and minds won over 12 months ago in education (and other sectors) with #VoteYes... but there appears to be little effort to get buy-in with this initiative. I highlighted this issue at the end of my Why SNP Domination was Inevitable post.

"This process could be used in many areas of Scottish society. The SNP benefited from the kind of process that major technology companies utilise, so they know it works. When I'll be impressed with the SNP, or any other party, is when they decide to use these principles in other areas, not just politics.

If any politician (from any party) wants to know how to continue to take advantage of this process in politics or, ideally, apply to other areas, especially in education, you know where to find me if you have any questions."

Impressed? Needless to say I am not! From advocate to disillusioned in 12 months, or within 4 months since the General Election.

Dickensian Deprivation
If we look at the worthy aim of "Raising Attainment and Improving the Gap," and consider Andrew Mawson's observation that:

"The real tragedy is that, broadly speaking, the areas of deprivation in the UK have not shifted a great deal since Dickens Day, and any talk of a new approach of the kind I fervently believe would work has led to nothing but lots of strategizing, meetings, papers, conferences, seminars, websites...and when the money runs out, there is nothing left to show, no tangible results and so, of course, the show moves on." Andrew Mawson, The Social Entrepreneur 

It's reasonable to assume that this initiative is unlikely to succeed. In my opinion, part of the reason for this is because the initiative will be ripped up and tossed aside just as it's starting to show promise...Why would this happen? Because the latest MP/MSP looking to climb the greasy pole will land the education portfolio and will want to "stamp their authority" on the department, so may replace this with something else.

This changing of the guard might be due to the existing education minister being incompetent/caught up in a scandal/does something the "leader" or whip doesn't like, so gets "shuffled" to the back bench. Politics! The only job in the world where "sacked/resignation" means that you get to keep your £75,000 wage + lavish expenses.

Need some examples? The Healthy Schools agenda took some 15 years+ to develop and had 85% of schools signed up, but was swept aside overnight... as was Every Child Matters and National Indicators and was replaced by "The Big Society," where is this Big Society today?

Need a Scottish SNP example? Merging FE Colleges as a cost saving exercise? College Merger Fails to Deliver Savings or Boost Education, based on the conversations I've had it with my FE contacts, it's certainly succeeded in disrupting the culture!

In the 1980s old style apprenticeships were scrapped in favour of Youth Training Schemes (YTS) only for "Modern Apprenticeships" to be back in vogue... but not before the valuable network and system of companies and mentors had been tossed aside and lost.

Imagine the difference that the old style apprenticeships would have with "Unslumming" deprived areas, resolving issues with NEETs, Youth Unemployment and the attainment gap?

Hands up if you think that assisted places could help play a role with improving the attainment gap? What genius decided to put our kids education in the hands of the political classes?

These politicians clearly know what kind of job they do in education, how else would you explain why they enroll their own children at independent schools... which might be the equivalent of members of Apple's senior management team using Microsoft or Google PCs.

Culture! Culture! Culture!
I've read a number of times recently about Scottish educators threatening industrial action for various reasons, mostly relating to pay.

When relationships get so bad that it leads to strike action, it impacts on the dynamics around social norms and market forces... and it takes a long time for trust to be built up again.

Dan Airley looks at the long term effects a lack of respect can have in these 2 worlds that we live in "social norms" Vs "market forces."

If we follow Dan Airley's argument, it might even be argued that the loss of trust between teachers and policy makers from the 1987 strike action has had a lasting impact.

During these strikes teachers worked to their job description and lots of extra-curricular activities that were organised via social norms were affected ie "I'm not staying behind to take XYZ club because I don't get paid for it and/or it's not in my contract."

In September 2015 we find educator-political relations on the verge industrial action.

Seriously! How successful is forcing a poorly thought out idea going to be if employees who are not feeling valued or if they feel their views are not respected?

This course of action might be permissible for any of the other political parties, but it's pretty inexcusable from a group who have demonstrated they know how to manage a fantastic grass roots campaign.

What's the difference between "Yes Scotland" and "Yes Educators"? Well one might fuel the egos and line the pockets of self interested politicians... and the other would show that educators were valued and their views respected. So where's the incentive for MPs with the latter? Maybe there isn't one.

How to Rebuild Trust When It Is Broken
Two days after the election we saw #The45Plus, a hashtag that represented the 1.6 million people who voted Yes in the referendum was replaced with #Team56... the 56 MPs who were headed down to Westminster to fight over where they sat and picking up their £75,000 + expenses.

There was also some changes with photos on MPs Twitter profiles, from candidates in their constituency with supporters... to member of #Team56 replacing them with pictures with their leader under the Forth Rail Bridge. How significant is this? Read Adam Grant's book "Give and Take" and you'll find it's quite telling.

Never mind the 1.6 million who got us here, we're #Team56 Now
In my opinion these are all signs of the first stage of an organisation in decline: Hubris. Need more examples? Go check the Twitter feed of this list of GE2015 MPs and see how many times any reference for "Constituent" or "Constituency" appears (That is where it does not involve a photo opp for our humble "I'm in politics to make a difference" MPs).

Any time I scroll down this list there can be a distinct lack of constituency issues on MPs Twitter feeds, but plenty of "Look at me, look at me" stuff and/or petty Westminster playground "He said, she said" antics going on. People don't have jobs and need food banks, but politicians are arguing about where they sit and the importance of Westminster's tradition of no clapping? Get a grip!

I'm not sure if I will vote SNP in the future, they appear to be on a mission to fit in at Westminster by being the same as the rest of the political classes.

With the exception of the odd rant when the news is on, I don't get involved with any political discussions on social media. The SNP, along with the rest of the political classes have lost my trust.

Rebuilding trust is something that other parties are needing to focus on. I've mentioned a number of times that the practices of community managers would help with this;

Trust, when broken, is nearly impossible to re-build. That's why you must delicately handle the re-building of trust, doing everything you can to recover and create new patterns of engagement. via How to Scale Trust and Relationships

It is with regard to these "new patterns of engagement" I'd like to focus some attention.

How can I Help?
I have been invited to meet with five senior MPs a over the last few years to discuss various projects that I have been involved with. These have been pretty senior people too... including a visit to Number 10.


Each and every one was a complete waste of time! I have found that there is a tendency to be told one thing in these meetings regarding how we can progress ideas and time scales for following up on our meeting but then hear... Nothing at all.

I wouldn't mind if I was told "This idea is rubbish" and heard nothing, but to have discussions like;

"Any suggestions you have, including those from your experience in the US in this regard, would be warmly welcomed." 

Then spend an entire weekend on a document with ideas but then hear nothing back... Well you kind of find that any trust will be broken pretty quickly.

Some random politician visited my son's school recently and during a Q&A session one plucky student asked "Why do politicians lie?"

The reply from this MSP? Let's bear in mind that his job is to debate for a living (a very good living indeed!) "Do you always tell the truth?"

What a reply! What a response to a group of school kids! It's OK to lie because everyone does it! What a role model!

"Why do politicians lie?" Because everyone does it! I wonder if one MP was taking liberties with their expense account if other politicians would do it too, then come up with the excuse that "Well, everyone else was doing it" if they were ever questioned about it. Oh wait a minute... Didn't that kind of happen already?

I wonder if this MSP ever chopped down any cherry trees when he was young "What? Who chopped down the cherry tree? What Cherry tree? There was never any cherry tree in the garden"


Something that we tell our kids is that "You don't treat bad manners with more bad manners," just because the political classes have been pretty ineffective in a professional and personal context in my work and life (so much so that I have given up even trying to engage with them), this does not mean that I won't help if and where I can.

Ideas for 2016 & 2019
My assessments for the SNPs success on the 7th May 2015 in my Why SNP Domination was Inevitable post was based on observations I spotted from September 2014.

When listening to all the commentators regarding the general Election result 4 months ago, who were saying "It will take 10 years for the Labour party to recover in Scotland" I was thinking "No it wouldn't!" It could be turned around by 2016... if they did things differently to the political classes usual methods, employing community management methods and "creating new patterns of engagement"

On 7th May I worked on a document with ideas for candidates for 2016, which was drafted in a coffee shop and I was sitting next to two people discussing the future of Labour, who were clearly senior members of the Labour campaign.

I mentioned to them "I'm working on a document that might help," the look of disdain that my comment was met with along with their dismissive remark was enough to make you wonder... "Will the attainment gap and the class system in the UK ever be addressed?" ...Not if there are any MPs involved, I thought to myself.

Anyway, here's some thoughts on what other parties could do between now and 2016 and/or things the SNP could stop doing to prevent hubris from setting in further: Ideas for 2016 & 2019 Candidates

(NB This was drafted between 7-8th May with the intention to tidy it up and add more info and analysis. This has not been done for the reasons detailed in this post. Any reference to days ie Yesterday/today are from these dates, and were prior to Labour's Corbin/Blarite split... or whatever people call the current in-fighting).

Obviously people are welcome to disagree with these observations and ideas, but if anyone feels they have merit... there are more where these came from.

Can the attainment gap be addressed? It is my belief that it can... but any solution is unlikely to involve the Eaton/Fettes old boys who roam the halls of Westminster/Holyrood.

Through sheer necessity MPs/MSPs don't feature with any potential solutions that I'm exploring. That's not to say I wouldn't welcome their input or involvement, but won't be holding my breath.

I'd be happy to discuss my plans and would be keen to collaborate with anyone... even politicians who I don't trust too much at the moment.

10/9/15 Postscript 
When opening the paper today two articles caught my eye:

1) Nicola Sturgeon Trolled for Welcoming the Queen...But don't blame me, I saw it coming a mile off and tried to suggest that leadership was needed to influence the post #VoteYes culture.
This article raises a host of questions whether we consider EdTech/educator relations or politics
  • Criticisms by educators that EdTech companies are profit driven and money obsessed
  • To what extent did being disgruntled and demoralised employees who felt undervalued with the merger play with this action? If lots, what was the cause of this? Politicians?
  • Staff appear to have worked within the rules regarding severance... Wasn't this the justification with MP expenses when the scandal broke? Indeed, 
  • Were staff taking the lead from MPs with their use of public funds? Whether with expenses, setting their own wages or the "We're in it together" 10% MP "entitled" wage rises Vs 1% for educators. These action don't exactly give the impression of "We're in it Together" austerity.
  • Given the expenses, cash for questions, correlation between party donations and peerages and employing family members... are MPs really in any position to condemn this action? 
All these guys did was set their own wages, which MPs do and their action seems to be within the criteria of the guidance provided.

Surely if anyone should be criticised it's the people who were responsible for putting these mergers together... But maybe that would prove to be a little embarrassing for politicians given that the cost saving exercise has not panned out and that this example doesn't help matters... So MPs do what they do best: Blame it on someone or something else.

Friday, 4 September 2015

An EdTech Startup and An Educator Walk Into a Bar... GrowSumo in Edu

Image result for growsumo
If a corporation and an educator walked into a bar... who would pay for the drinks? 

This post considers this by looking at how sales people could be getting paid and rewarded for unwelcome and inefficient practices, while educators get very little for their welcome and effective methods.

We consider why this happens... and how GrowSumo could help change the situation. 

In the documentary "The Corporation" Dr Robert Hare, consultant to the FBI on psychopaths, highlights how a corporation exhibits all the symptoms and traits of a psychopath... except "there is no soul to save or body to incarcerate"


Such a checklist might mean a corporation won't do anything unless there is a clear reason/incentive to do so. What are the implication for this in the context of EdTech sales?

The Corporation and Coin Operated Sales People
A number of startup and sales gurus argue that the best sales people are the ones that are coin operated (another reason I'm a rubbish sales person). But do "coin operated" sales people have the customers best interests at heart? Whether they do or not they certainly get results! Philip Delves Broughton highlights this when he details the sales practices of Xerox's sales manager Frank Pacetta;

"Sales cultures are determined by the business, not the other way around. The people who sell are victims of the market's hidden hand. If you happen to be in a great business with fat margins, you can afford a humane sales culture. If not, you must endure men like Frank Pacetta. Pacetta was a legendary sales manager described in The Force, an account of a year in the life of the Xerox Corporation's Cleveland sales team in 1994. He was in many ways a clown, like Michael Scott, the office manager played by Steve Carell in The Office... Pacetta created a "culture of ironic phoniness" that permitted people "to do outrageous things," which in turn exposed them to manipulation. 

Pacetta would throw violent tantrums and churn through staff who failed to meet his standards. Patience, he once said, is "for someone without a budget." Like many of the least appealing salesmen, he boasted of being able to sell "snow to an Eskimo." His methods sharply increased sales and made him a legend within Xerox.


The success of men like Pacetta poses a difficult problem. His methods were vulgar and in some cases downright unpleasant. He exploited people's vulnerabilities for the unimpressive purpose of selling photocopiers. And he bragged about it. But from Xerox's perspective, he closed sales. We might wish for a more benign climate for salespeople, in which they are motivated to learn and improve, to feel a strong sense of inner purpose and develop meaningful and long-term customer relationships. But when your business is failing, it's Frank Pacetta you call." Philip Delves Broughton, Life's a Pitch   

Speaking from experience, I can see the accuracy of Delves Broughtons closing comment in this extract and why cold calling is still used. Unfortunately the methods that might be more welcome by educators are a long way off getting the kind of results that the practices of sales people like Frank Pacetta achieves... and when you run a business there are overheads that need to be paid, so sales are vital.

I have been praised for my approach by educators, but if I were to follow up by asking if anyone has tried any of the products/services that I think show a lot of promise, or if they have employed any of the advice regarding how to get more buy in with Crowdfunding PD... I wonder what the response would be.

There are a number of reasons that make what Broughton calls a "More benign climate for salespeople," with issues on both the supplier and educators side, the result is that some work-arounds may be required at the moment...work-arounds that appeal to psychopathic corporations and the giving nature of educators while being mutually beneficial.

I am exploring a few ideas and models that will help organisations looking to engage educators to stay as small as possible for as long as possible and, ideally, ensure that they don't need to hire sales staff in education.

This is quite the departure from the norm, but not without precedent in other sectors, with inbound marketers and organisations who are exploring social selling achieving good results. I'll be focusing on non-educator examples in the next post, for the moment I'd like to focus on the education ones.

Are the Darlings of EdTech Psychopathic Corporations?
There are some companies that might be described as the "Darlings of EdTech," they have achieved product-market fit, they have taken their time, consulted with educators and support them in a number of ways. I have learned so much from these organisations, and other suppliers would do well to follow their example.

What happens if we look at these exemplar organisations in the context of "The Corporation" documentary? Can we find evidence of psychopathic tendencies? Lets take a look...

Any time I find EdTech that is being raved about I check a few things out including:

1) Do they have Venture Capital investment?

2) Are they part of an EdTech incubator?

3) Is the service free and/or does it have a feemium model?

9 out of 10 times they have two or three of these things going for them. What implications does this have on the EdTech ecosystem? Are there questions that need to be answered? For example;
  • What are the expectations of the investors? If the answer to this question is "get a return on investment,"
  • What happens when the investors look to cash in? If the model is to remain free, how will the investors recoup their investment? 
I've heard some people at companies that are popular with educators say "We'll worry about how to make money later, for the moment we're well funded So we're focusing on distribution"

Distribution for what? Providing investors with a return on investment? If so, how? These questions are unanswerable at the moment, but they are worth considering.

Can we assess the concept of "Psychopathy" in corporations even amongst the EdTech companies who are renowned for doing great work. If so what role does the emphasis on investors ROI play? And what could be done to create a fairer model... one that will also reduces the number of sales calls.

Word of Mouth Referals: Social Norms & Market Norms
There are a number of companies who have done everything right, so right that the don't need any sales people! 

Everything about the product is right - the price, presentation and product... It's a dream experience for educators. It's such a great experience that educators are willing to do all the selling for the company. This makes the cost per customer acquisition = $0.

In exchange for their support, educators might get admitted onto the companies advocacy program, get a sneak peek at new products and/or help co-create and collaborate on new product development.

All of which is absolutely 100% fantastic! I've learnt so much from exploring the practices of these exemplar organisations in the hope of emulating the results they have achieved... With one exception.

As well as providing T-shirts and other swag (which let's face it, is free advertising for the company), I'll be doing with any Tech Stories advocates what we would be doing with any sales people who would be assisting with sales and any services we are supporting and looking to roll out... we'll be paying them!

Cold hard cash, whether the revenue goes to the educator, their school via a crowdfund project, the department responsible for securing alumini contributions or the PTA, we'll find ways to contribute to causes that are important to the educator.

If these educators are saving the company on sales commission, or even the costs of hiring a sales person or two (or even an entire education sales team), why shouldn't we contribute some of these savings to the educator/school?

How common is this with the EdTech companies that educators play a role with the adoption of their services? If it's not all that common, why is this? Do any of these factors contribute to this?

1) That "Corporations" are indeed psychopaths, even the darlings of EdTech?

2) No matter how great the product is, or what the founders values and intentions are, when venture capitalists and investors get involved they get a say in the running of the business... and their #1 priority is on getting a return on investment.

3) In Dan Airley's book "Predictably Irrational" he highlights the difference between social norms and market norms and in this video asks what would happen if you offered to pay your Mother in-law for a Thanksgiving meal she made.
Predictably Irrational: The Cost of Social Norms
In the book Airley also highlights how you'd be happy to help a friend move a couch as a favour but, if the person on the other end was a paid removal man who was being paid for his services, you'd have some issues with this.

The Corporation, Investors, Market Norms... And Selfless Givers
So EdTech sales people are paid to make unwelcome calls and emails, get paid to go to conferences (and invade the blogger cafe) and then get paid their wages as well as bonuses for the sales they make.

Meanwhile back in the classroom... educators are doing a far better job at selling the company's product with more welcome and effective methods... but can't afford to make it to conferences because of the costs of the event. But they do get the odd bit of swag from the company from time to time.

In his book Give and Take, Adam Grant highlights that educators are selfless givers, so if they find a product/service that will help their students and colleagues, they will share details about it.

This is regardless of the investment that the company has in it's coffers, how much the sales people are getting paid for practices that are unwelcome and less effective that educator advocates, or how much the educators word of mouth referrals are generating.

So what's the point of all these observations? Whether you're an educator or a supplier ,I think there could be a fairer and more effective way of doing things.

GrowSumo... Great Teaching and More of It.
Image result for growsumo
If suppliers were to sign up to GrowSumo and invite their advocates to join them, educators would get paid for any recommendations that they make.

There may be suppliers and educators who may not like the sound of this, but that's the way of new ideas.

Successful implementation of this would mean that educators were generating money for crowdfunding their own PD, school supplies and being rewarded for their advocacy work.

Educators and EdTech companies would have a method for monitoring educator Vs company staff sales efforts. This would also allow educators and suppliers to assess the value of traditional sales Vs word of mouth referrals.

I hope that enough early adopters on both sides of the fence will give GrowSumo a try. 

Tuesday, 1 September 2015

How I Met your Awesomeness: Good Audience, GrowSumo, Calendly & Intercom

This post is about how I met Social Media Marketing Assistant startup, Good Audience and how I feel their services could assist UK and US educators. I also detail how exploring their partner program led to the discovery of some other seriously interesting startups that could benefit educators.

I get a Direct Message on Twitter from Sherman Lee from Good Audience. We follow each other, but I need to check his bio to remind myself about his company. The message is intriguing, 


"We opened up our revenue dashboard to the public... Do you think we're crazy for doing it?" 

I like counter-intuitive ideas that might appear to be insane to others, so I click on the link... And I am blown away! Every aspect of the business is online, completely transparent:


Good Audience and their Totally Transparent Revenue Dashboard

My first thought is "This idea would be absolutely fantastic in education!"

The reason for thinking this is because of the anti-business comments that can come up from time to time, how some educators can have a negative view of for profit companies... there can be a tendency to think that many suppliers are more interested in making money, than making a difference.

This kind of transparency could prove to be useful in building trust by demonstrating the kind of overheads that businesses have to pay out... Or how little money there can be once all the bills have been paid!

I explore further and like what I see. I can think of a few uses for Good Audience that ties in with one of the yardsticks I use for assessing ideas. 

I tend to borrow from KIPP's Mike Feinberg when exploring any potentially interesting technology;

Great Teaching... and More of It!

Good Audience could apply to this "Great Teaching and More of it" criteria in a few ways;


Get back 2 hours of your life
As marketing can be one of the first casualties when budget cuts are being discussed in post-16 education, which can mean that people are being asked to do more with less. If marketing departments have been lost a few members of staff, Good Audience could allow colleges to increase their marketing activity in a cost effective way.

Increase College Admissions 
In this interview with Good Audience Co-Founder Sherman Lee, he explains how they came up with the idea;

"My wife started selling these t-shirts online, kind of like the ones Justin Beiber wears, and I was trying to understand how I could help her reach more people. These teenagers were all over social media, so I ended up following about 50,000 of them manually by hand and we ended up selling $30,000 worth of merchandise"

Given how colleges are always looking for ways to bolster their admissions, it's surely worthwhile for a college to speak to any organisation who knows how to reach 50,000 teenagers.

Generate Revenue
For staff who are still in post, they could apply to be a Good Audience partner and then assist relevant organisations with their marketing needs. 


This suggestion would tie in with my Business Development Ideas for FE report where I suggest that college cost centres could think of ways to start generating revenue.

The ways that Good Audience could assist UK Vs US educators or schools Vs post-16 education with their current services would differ quite a bit, but I think it would be worth having a discussion to assess some of the possibilities.

UK Further Education
Whether marketing departments are working at a reduced capacity due to budget cuts or if marketing departments have remained the same as pre-recession there are opportunities.

FE Marketing: Reduced staff
Good Audience is used to delivering large numbers of their clients target market... At a cost that cash strapped startups can afford. Marketing budgets may have shrunk, but the need for admissions has not.
  • Could Good Audience help FE Colleges do more with less?
FE Marketing: Same as pre-recession
Partnering with Good Audience could provide a new revenue stream for the college and for Good Audience. There are a number of ways that a partnership with FE could develop with things like recruitment, apprenticeships and reducing the number of calls from educations suppliers.

US Education
EdTech companies seeing that education is "ripe for disruption" may mean there are more calls than ever before, at a time when they have never been more unwelcome. 
I love the Hashtag Susan: #GoAwayPushyEdTechSalesPeople
How come suppliers can see how and where education needs disrupted... but can't see how and where sales have changed and that their processes are in need of some disruption?
  • Any time an educator gets an unwelcome call they could refer the company to Good Audience to help them to become more social.
Connected Educator Agenda
I've mentioned a few times how the connected educator agenda appears to be about to "Cross the Chasm" and Social PD in education has the potential to be recognised as formal PD, but getting the unconnected to connect remains a challenge, and could perhaps do with a "Nudge"
  • Could Good Audience work with organisation like Connected Educator Month, EdCampGlobal, EduMatch and others to develop a strategy to get more educators online?
Crazy Ideas and Trolls
Then there are the ambitious crazy ideas that I will try to rope these guys into on behalf of educators... Marilace Curran (@mbfxc), Julie Szaj (@Shyj) and Sarah Thomas (@Edu_Match) you may want to put in your diary some time for "Tech Stories Crazy Ideas."
More on the crazy to follow.

After a brief DM conversation on Twitter Sherman asked if I wanted to join his Partner Program. I said yes as;
  • I wanted to see what being a partner for such a transparent organisation would be like, I want to do the kind of things that these guys are doing with their "Totally Transparent Revenue Dashboard" so feel I can learn from them.
  • I wanted to check out what the experience of being a Good Audience partner so I could provide some feedback to educators.
Birds of a Feather: Good Audience, GrowSumo, Calendly & Intercom
Through joining Good Audeince's partner program I have discovered a number of other really cool Tech Toys that could potentially benefit educators. Here's who I found out about and how;

When I was accepted for the partner program I was taken to their GrowSumo page, "WHOA! Now this is interesting too" ...I take to Twitter to Tweet out

I engage with a couple of people around the content of this Tweet, which leads to Russ Thau's article "Why Cold Calling is Dead." Russ works at Intercom... Where have I seen that before? On GrowSumo's page like 2 mins ago and on Baremetrics, who power Good Audience's revenue dashboard.

I have a quick chat to GrowSumo via the Intercom messaging service, Co-Founder Luke Swanek sends me a message asking "What brought me to the site" and we have a quick chat.

When I activate my Good Audience account I get a follow up email from GrowSumo asking "How can we help with my business goals" and ask if I want to schedule a chat so they can find out more about what I do, and how they can help. Luke sends me an invite to connect using Calendly.

The Russ Thau's post is totally intriguing and the user experience with Intercom is positive too, so I check their site out too. Good Audience, GrowSumo and Intercom all look super cool.

Some Awesome Startups... But EdTech is Tough

Good Audience, GrowSumo, Intercom and Calendly... All services that I think could POTENTIALLY benefit educators A LOT!

I have spoken with Sherman and Luke recently and both said that they want to work with educators, but are not focusing specifically on this area because they have heard how tough EdTech is.

I am going to do what I can to make it easier for them to 

1) See if we can build a value proposition for educators, and then 
2) Assess if there is a demand for their service within education.

Am I saying that there is? Nope. Am I saying that there is enough potential to spend a bit of time building and exploring a case for Good Audience and GrowSumo (As well as Calendly and Intercom) in education... I sure am!


More details on how and why I think that GrowSumo and Intercom could facilitate "great teaching and more of it" in the next post.